Monday, January 28, 2008

F1-X Makes Pit Stop At Dubai Grand Racing

Those that have a craving for fast cars, eXuberance, adventure, eXcitment, and thrills are getting ready to soon leave behind their favourite video-console games and head off to eXperience the real thing! The 2009 launch of F1-X in MotorCity was announced at the Dubai Autodrome with much flair in the presence of thousands of spectators and media.

F1-X will be a one-stop haven for families, kids, motorists, and thrill enthusiasts to get an eXtensive inside peek and hands-on experience of the World of Formula One. Today spectators at the Autodrome got an eXciting and eXhilarating taste of things to come as F1-X officially announced its presence and flexed its muscles through the eXhibition of a visually and technically flabbergasting stunt, designed and delivered by Mr Ric Birch, best known as the Master of Olympic Ceremonies, whereby go-karts drove over the heads of 150 men, symbolizing the fact that most of today’s Formula One pilots founded their racing careers in the sport of karting.

The name F1-X was chosen to represent the many unique facets of the Formula One brand – Xtreme sport, Xcellence, Xcitement, Xclusivity, and of course elements of the park itself – Xhibits, Xploration and guests Xpectations Xceeded. F1-X, situated next to the Dubai Autodrome is one of the five project-components of MotorCity developed by Union Properties (UP), and will be the first theme park of its kind in the world, as well as the first attraction to open in Dubailand in 2009, making it the first F1-X theme park to open around the world, with plans to roll-out globally already underway.

are delighted to be able to bring the world of Formula One, past and present, to the public,” Said Bernie Ecclestone, The President and CEO of Formula One Management and Formula One Administration. “F1-X is sure to be an exciting place for families, adults, children, and anyone who enjoys adventure and is open to experiencing something completely different in entertainment.”

Guests are guaranteed to be thoroughly and genuinely submerged into an authentic world of Formula One racing, by eXperiencing the g-forces, getting up close and personal with the behind the scenes action and glamour, plus entertainment, attractions and eXhibits for the whole family – young and old,.

F1-X, currently under construction will be Xtreme Formula One fun and opens its doors to the world early next year.

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