Friday, September 19, 2008

Singapore unveils New Trophy Design.

He went on walks on his own, wandering the streets looking for inspiration for his latest work of art.
But he could not let family or friends know what exactly he was up to due to contractual obligations. Yesterday, Zulkifle Mahmod could finally spill the beans.

The 33-year-old award-winning artist was unveiled as the designer behind the trophy for the inaugural 2008 Formula 1 SingTel Singapore Grand Prix (Sept 26-28) at Fullerton Hotel yesterday.

Made of pewter, aluminium and wood, the trophy is 58cm tall and weighs slightly over 5kg, and will be presented to the winner of the world’s first Formula 1 night race on Sunday, Sept 28.

An identical version will be presented to the winning constructors, while two smaller versions will be presented to the second and third-placed drivers on the podium.

The collaboration between SingTel, Zulkifle, consultants Asian Art Options and manufacturers Royal Selangor took four-and-a-half months, from start to finish.

SingTel, who declined to reveal the cost of the trophy due to contractual obligations, said it wanted a design that was aligned to their event tagline of “Come Shape the Future of Racing”.
“The trophy had to represent Singapore in a simple yet elegant way, had to be contemporary, represent the sport in a creative way,” said Singapore (SingTel) CEO Allen Lew.

The local telco selected Zulkifle in May as he is one of the leading sound-media artists in Singapore’s contemporary art development scene.
“My early sketches of the trophy always ended up in the shape of a cup, but I wanted to break away from convention and treat it like a sculpture piece,” said the 33-year-old, who represented Singapore at the Venice Biennale last year.
“So I walked around aimlessly on the streets, looking at people and things for inspiration and it helped.”

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