Monday, September 21, 2009

S'pore retailers and restaurants hoping to cash in on F1 excitement

The excitement over the Singapore Formula One night race is increasing, with the race less than a week away. Numerous retailers and restaurants are cashing in with attractive offers.

With products from a variety of teams is the F1 Merchandise Shop at the Shangri-La Hotel, where some products are proving more popular than others. "We have a resident customer who is very enthusiastic. And she probably bought half the merchandise that is in this shop. She bought everything in every size," said Shatz Gillet, Public Relations Marketing Officer,
1st-Formula 1.

The Screening Room, an entertainment venue in Singapore, will be holding week-long screenings of Formula 1 Season Review 2008. It will be hosting driving simulation competitions and serving several F1-themed drinks as well. Over at the Fairmont Hotel, F1 fans can opt for an ultimate dining experience for four with a 61-course meal that reflects the 61 laps of the Singapore F1 Grand Prix circuit. The meal which will include a wide selection of seafood, meats and vegetables is priced at S$5,000. With so much action on and off the race track, the Singapore Tourism Board is confident that it will achieve its target of S$100 million in tourism receipts from the upcoming night race.

By Cheryl Lim, Channel NewsAsia

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