All 13 Formula 1 teams plan to unveil their cars for the 2010 season together at a joint launch.
The teams are expected to present their cars ahead of the first pre-season test in Valencia at the end of January.
Mercedes chief executive Nick Fry said: "We've agreed among the teams to do a joint launch. It's a demonstration of how we're working together."
The teams are understood to have agreed to the idea as part of a continued effort to cut costs.
Fry added that the teams will discuss the details of the launch in Monaco, where their representatives are meeting this week.
"I wouldn't wish to spill the beans on exactly what we are going to do but I think it is going to be very innovative," he stated.
"We're not all just going off and doing our own individual launches. We can do something which is a lot more customer friendly."
However, a common launch could mean not all the teams will be able to launch track-ready cars.
Lotus F1 team principal Tony Fernandes said a proposed January launch would come too soon for his new team, who plan to have their car ready in early February.
"I won't have a car at that time. I could come with a Matchbox car," he quipped.
Fry, who was speaking at a motorsport business forum, refused to be drawn on who will line up with new recruit Nico Rosberg at Mercedes when the season begins in Bahrain on 14 March.
Retired seven-time world champion Michael Schumacher has been linked with the German team at the age of 40.
And Fry commented that the return of the former champion, who had been set to replace the injured Felipe Massa at Ferrari last summer before a neck injury ruled out a comeback, would add spice to the sport.
Fry, who helped guide Brawn to the constructors' crown before their buy-out by Mercedes, said: "Can a 40 or 41-year-old compete against someone who is 24 years old?
"I think that would add another fascinating aspect. It is irrelevant whether it is Michael or [Canada's 1997 champion] Jacques Villeneuve.
"I was joking with [1998 and 1999 champion] Mika Hakkinen the other day that maybe he should throw his hand in.
"We learned very clearly this year that you've got to have two drivers capable of scoring points in every single race.
"With the lack of testing it's very difficult to expect a younger driver to do that, so clearly highest on our list are people with F1 experience."
Fry said an announcement on the second driver could come before the Christmas holiday but was more likely to be made early next month.
Team representatives were also gathered in Monaco for the F1 Commission meeting.
It is the first time the group, which is comprised of representatives of the teams, the governing body the FIA, commercial rights holders, circuit owners and sponsors, has met for four years
Friday, December 11, 2009
Formula 1 teams plan joint 2010 season launch
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