Thursday, March 13, 2008

MediaCorp gearing up its F1 coverage

IF YOU can't get a ticket for September's SingTel Singapore Grand Prix, you won't have to shell out extra to witness the historic event, for it will be shown live on MediaCorp TV Channel 5.
The station has secured the rights to be the official free-to-air TV broadcaster for the first-ever night race around the civic district — and the first street race in Asia — featuring the likes of defending world champion Kimi Raikkonen, Lewis Hamilton and Fernando Alonso.

Announcing this yesterday, Singapore's leading media company said it is revving up its coverage of the 2008 FIA Formula One World Championship — which flags off this Sunday with the Australian Grand Prix in Melbourne — across all its media platforms.
From tomorrow, Channel NewsAsia (CNA) will begin airing the first of an 18-part Inside Grand Prix series, which will preview every race of the 2008 season, going behind the scenes to showcase the teams, players and newsmakers.
Other programmes are also planned for both CNA and Channel 5.

Today will get the adrenaline pumping with a 14-page supplement in this Saturday's Weekend Edition, driven by Mr Ian De Cotta, 48, the newspaper's F1 correspondent.
MediaCorp Radio's 987FM and Class 95 stations will also get in on the act, organising the first racing challenge in August, as a prelude to September's big event.
FHM and Arena magazines will be producing racing-themed supplements and organising parties for clients, featuring the lovely FHM girls, while MediaCorp's news and entertainment websites will start offering the latest information on the races from this weekend onwards.

"We're glad to bring the excitement of the sport to our viewers, readers, and clients, offering coverage across the whole gamut of our media platforms," said MediaCorp chief executive officer Lucas Chow during yesterday's press conference, after signing the free-to-air agreement with Singapore GP.

Todayonline by : Shamir Osman

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